Anyone with a local connection to Australia, including businesses, associations and individuals, can register a .au direct name through an auDA accredited registrar.

Existing holders of a .au domain name licence will have the first opportunity to apply for Priority Status to register the exact match of their current domain name at the .au direct level.

Under the Process, exact matches of all names in the Australian registry before launch will be reserved for .au direct during the six-month Priority Allocation period. During this period, eligible registrants may apply for Priority Status through an accredited auDA registrar.

For more information, visit auDA’s Priority Allocation Process page.

In a small fraction of cases, more than one registrant may be eligible to apply for Priority Status for the same .au direct name (e.g. where Registrant A holds getyour.com.au and Registrant B holds getyour.org.au).

In those cases, the creation date of each applicant’s domain name licence will determine how a name is allocated according to a priority category.

More information on priority categories and examples to help explain how Priority Allocation works can be found on auDA’s Priority Allocation Process page.